Lead Generation VS. Appointment Setting
At Local Digital Buzz, pricing based on lead generation and appointment setting is one of our most popular, cost-effective options. Discover how it breaks down.
At Local Digital Buzz, we offer a wide range of lead-generation and appointment-setting services that are designed to help businesses get the most out of their digital marketing campaigns.
Whether you’re looking to generate new sales leads or schedule in-person meetings with potential clients, our pricing options make it easy to find the right service for your needs.
So what’s the difference between lead generation and appointment setting? Get the buzz below!
The Differences Between Lead Generation and Appointment Setting
At a basic level, lead generation involves attracting potential customers and generating interest in your products or services. This typically takes the form of marketing campaigns that are targeted at specific audiences, such as email blasts or paid advertisements.
On the other hand, appointment setting focuses on scheduling meetings with clients who are already interested in your products or services — or those who may have shown some interest in the past.
Both lead generation and appointment setting rely on a well-defined sales funnel, which typically starts with an initial contact and progresses through multiple stages of interaction before closing a sale.
Of course, the exact pricing for these services can vary depending on a number of factors, such as the size and complexity of your business, your industry, the type of leads or appointments you’re looking to generate, and more.
At Local Digital Buzz, our team is ready to help you find the right pricing option for your particular needs. Whether you’re looking for leads or appointments, we offer a range of services and pricing options to help get your business off the ground and growing.
Get the Buzz: How Our Lead-Generation and Appointment-Setting Pricing Models Work
At Local Digital Buzz, we understand that every business is unique, which is why we offer a range of pricing options to suit your needs.
Our lead generation and appointment setting services are designed to help you connect with new customers in a cost-effective way, and our pricing models are simple and straightforward — in the form of tiers.
Whether you’re looking for low-cost leads or appointments that fit your budget, we offer the flexibility and customization you need to get the most out of your marketing campaigns.
Here’s how our tier system works:
Tier 1: Pollen — Outbound Lead Generation
In our pollen tier, we create custom target lists and marketing campaigns, monitor prospect engagement, and initialize outbound calls. We build your business a funnel of leads in order to capture qualified leads that convert.
Team Members That Will Work With You
Raymond Rios
Chief Marketing VP
Zachery Hensley
Digital Media
Manager
Olivier Leon
Digital Marketing Specialist
Zayn Schaefer
Social Media and Marketing Manager
Aubree Irvine
Digital Marketing Assistant
Contract Duration
- 3 Month Campaign to start
- Monthly Subscription after the Initial Campaign
Pricing
Our pricing will be a flat fee based on a variety of factors including your industry and goals. Get in touch with us to learn more.
Scope of Work
- Creating a curated list of pre-qualified leads
- Creating persona-based messaging templates
- A / B testing templates
-
Conducting outbound outreach through emails,
LinkedIn, calls, and other avenues
to target prospects with 5-7 touch points
- Conversion tracking & KPI analytics
- Linkedin invites & messaging
- Appointment booking and discovery calls
-
Weekly meetings to discuss weekly reports
and goals, set quotas, and evaluate reporting processes
Team Members That Will Work With You
Yolanda Mansell
Content Strategists
Shahid Villarreal
SEO/SEM Specialist
Lex Cornish
UX Designer
Monty Allman
Email Marketing Specialist
Chantal Greenwood
Artificial Intelligence Specialist
Contract Duration
- 3 Month Campaign to start
- Monthly Subscription after the Initial Campaign
Pricing
Our pricing will be a flat fee based on a variety of factors including your industry and goals. Get in touch with us to learn more.
Scope of Work
-
Creating 2 articles a month designed
for improving URL ranking and
building backlinks -
Conducting organic and direct
web traffic boosting methods.
-
Generating up to 500 clicks per day
that stay on the target URL for 1-3 minutes -
Delivering sponsored Linkedin
messages and other forms of paid media
to the target audience
Tier 2: Nectar — Inbound Lead Generation
Using our talented team of writers, designers, and content creators, we generate leads for your business by increasing inbound traffic to your website. Through search engine optimization and content marketing, we help you reach the right audience and drive new leads that convert.
Tier 2: Nectar — Inbound Lead Generation
Using our talented team of writers, designers, and content creators, we generate leads for your business by increasing inbound traffic to your website. Through search engine optimization and content marketing, we help you reach the right audience and drive new leads that convert.
Team Members That Will Work With You
Yolanda Mansell
Content Strategists
Shahid Villarreal
SEO/SEM Specialist
Lex Cornish
UX Designer
Monty Allman
Email Marketing Specialist
Chantal Greenwood
Artificial Intelligence Specialist
Contract Duration
- 3 Month Campaign to start
- Monthly Subscription after the Initial Campaign
Pricing
Our pricing will be a flat fee based on a variety of factors including your industry and goals. Get in touch with us to learn more.
Scope of Work
-
Creating 2 articles a month designed
for improving URL ranking and
building backlinks -
Conducting organic and direct
web traffic boosting methods.
-
Generating up to 500 clicks per day
that stay on the target URL for 1-3 minutes -
Delivering sponsored Linkedin
messages and other forms of paid media
to the target audience
Tier 3: Honey — Outbound Lead Generation, Sales, & Customer Onboarding
Go beyond simple lead generation and have us take care of your entire deal flow. We build you a funnel of leads by developing customized offers, negotiating with prospects, facilitating the closing process, and onboarding new clients with discovery calls and sales demos.
Team Members That Will Work With You
Alyx Gibson
Graphic Designer
Nuha Cline
Copywriter
Rees Munro
Digital Marketing Specialist
Alexa Mccall
UX Designer
Akeem Mccray
E-commerce Manager
Contract Duration
- 4 Month Initial Campaign
- Monthly Subscription after the Initial Campaign
Pricing
Our pricing will be a flat fee based on a variety of factors including your industry and goals. Get in touch with us to learn more.
Scope of Work
-
Creating a curated list of pre-qualified
leads on a weekly basis -
Creating persona-based messaging
templates - A / B testing messaging templates
-
Conducting outbound outreach
through emails, LinkedIn, calls, and
other avenues to target prospects
with 5-7 touch points - Conversion tracking & KPI analytics
- Linkedin invites & messaging
- Appointment booking and discovery calls
-
Weekly meetings to discuss weekly reports
and goals, set quotas, and evaluate
reporting processes. -
Nurturing qualified leads through all
the stages of the sales cycle
until the deal is signed.
Team Members That Will Work With You
Yolanda Mansell
Content Strategists
Shahid Villarreal
SEO/SEM Specialist
Lex Cornish
UX Designer
Monty Allman
Email Marketing Specialist
Chantal Greenwood
Artificial Intelligence Specialist
Devin Malone
Creative Director
Haniya Hendrix
Videographer
Polly Matthams
User Experience
Designer
Kajetan Rojas
Front-end Developer
Harvie Daly
Copywriter
Contract Duration
- 4 Month Initial Campaign
- Monthly Subscription after the Initial Campaign
Pricing
Our pricing will be a flat fee based on a variety of factors including your industry and goals. Get in touch with us to learn more.
Scope of Work
-
Creating a curated list of pre-qualified
leads on a weekly basis -
Creating persona-based
messaging templates - A / B testing messaging templates
-
Conducting outbound outreach
through emails, LinkedIn, calls, and
other avenues to target prospects
with 5-7 touch points - Conversion tracking & KPI analytics
- Linkedin invites & messaging
- Appointment booking and discovery calls
-
Weekly meetings to discuss weekly
reports and goals, set quotas, and
evaluate reporting processes. -
Nurturing qualified leads through
all the stages of the sales cycle until
the deal is signed. -
Acting as account managers after the
deal is signed and continuing to
serve as a focal point for the client.
Tier 4: Royal Jelly — Lead Generation, Customer Onboarding, and Account Management
Get the royal treatment with Local Digital Buzz’s premium Royal Jelly tier. We help you build your deal flow, facilitate customer acquisition, and create and execute a long-term strategy to help you maximize conversions and sales. Not only do we build you a funnel of leads, but we also close the deals and manage your customer’s accounts.
Tier 4: Royal Jelly — Lead Generation, Customer Onboarding, and Account Management
Get the royal treatment with Local Digital Buzz’s premium Royal Jelly tier. We help you build your deal flow, facilitate customer acquisition, and create and execute a long-term strategy to help you maximize conversions and sales. Not only do we build you a funnel of leads, but we also close the deals and manage your customer’s accounts.
Team Members That Will Work With You
Yolanda Mansell
Content Strategists
Shahid Villarreal
SEO/SEM Specialist
Lex Cornish
UX Designer
Monty Allman
Email Marketing Specialist
Chantal Greenwood
Artificial Intelligence Specialist
Devin Malone
Creative Director
Haniya Hendrix
Videographer
Polly Matthams
User Experience
Designer
Kajetan Rojas
Front-end Developer
Harvie Daly
Copywriter
Contract Duration
- 4 Month Initial Campaign
- Monthly Subscription after the Initial Campaign
Pricing
Our pricing will be a flat fee based on a variety of factors including your industry and goals. Get in touch with us to learn more.
Scope of Work
-
Creating a curated list of pre-qualified
leads on a weekly basis -
Creating persona-based
messaging templates - A / B testing messaging templates
-
Conducting outbound outreach
through emails, LinkedIn, calls, and
other avenues to target prospects
with 5-7 touch points - Conversion tracking & KPI analytics
- Linkedin invites & messaging
- Appointment booking and discovery calls
-
Weekly meetings to discuss weekly
reports and goals, set quotas, and
evaluate reporting processes. -
Nurturing qualified leads through
all the stages of the sales cycle until
the deal is signed. -
Acting as account managers after the
deal is signed and continuing to
serve as a focal point for the client.
Whether you’re looking for low-cost leads or appointments that fit your budget, Local Digital Buzz has the solutions and flexibility you need to connect with new customers and boost your bottom line.
Get in touch with us today to learn more about our pricing tiers, how we can tailor our prices and services to your business, and what sets us apart from other lead generation services.
You can even start working with us today! Sign up now for your $7 for 7 days trial:
Lead Cost Per Industry
Of course, the cost of leads varies extensively by industry. Some factors that can affect lead pricing include:
- Level of competition and saturation in your industry
- Number of leads you need to achieve your goals
- Quality and conversion rate of the leads you get
- Other marketing efforts you have in place, such as online ads or email campaigns
While the average cost per lead can vary significantly, you can expect to see broad ranges based on your industry. Here’s the average cost per lead by industry according to LinchpinSEO:
- Financial Services: $160
- IT, Computer, and Technical Services: $208
- Education: $55
- Healthcare and Medical: $162
- Industrial and Manufacturing: $136
- Travel and Tourism: $106
- Retail: $34
- Consumer Products: $105
- Telecom: $45
- Marketing Agencies: $99
- Media and Publishing: $108
- Non-Profits: $31
- Business Services: $132
As you can see, the cost per lead can vary quite significantly across industries. Whether you’re looking for high-quality leads, low-cost leads, or something in between, it’s essential to carefully consider your goals and budget when choosing a lead generation service.
Get in touch with us today to learn more about lead pricing and how we can help you connect with new customers.
- Financial Services: $480
- IT, Computer, and Technical Services: $624
- Education: $275
- Healthcare and Medical: $486
- Industrial and Manufacturing: $408
- Travel and Tourism: $318
- Retail: $170
- Consumer Products: $315
- Telecom: $135
- Marketing Agencies: $297
- Media and Publishing: $324
- Non-Profits: $155
- Business Services: $396
Again, the cost per appointment can vary widely from industry to industry. On average, a business can expect to pay anywhere in the range of $9 to $259, according to PriceItHere.com.
At Local Digital Buzz, we offer customized appointment-setting services for businesses in various industries. We take the time to understand your business and goals before working with you to identify pricing that works for both parties.
To learn more about our appointment-setting services, contact us today.
Appointment-Setting Cost Per Industry
Just like with lead costs, the cost of appointment setting varies significantly from industry to industry. Some factors that can affect appointment setting pricing include:
- Number and quality of appointments needed to meet your goals
- Pricing deals and negotiation process
- Level of competition in your industry or specific geographic area
- Your company’s brand awareness and reputation
Appointment-Setting Cost Per Industry
Just like with lead costs, the cost of appointment setting varies significantly from industry to industry. Some factors that can affect appointment setting pricing include:
- Number and quality of appointments needed to meet your goals
- Pricing deals and negotiation process
- Level of competition in your industry or specific geographic area
- Your company’s brand awareness and reputation
- Financial Services: $480
- IT, Computer, and Technical Services: $624
- Education: $275
- Healthcare and Medical: $486
- Industrial and Manufacturing: $408
- Travel and Tourism: $318
- Retail: $170
- Consumer Products: $315
- Telecom: $135
- Marketing Agencies: $297
- Media and Publishing: $324
- Non-Profits: $155
- Business Services: $396
Again, the cost per appointment can vary widely from industry to industry. On average, a business can expect to pay anywhere in the range of $9 to $259, according to PriceItHere.com.
At Local Digital Buzz, we offer customized appointment-setting services for businesses in various industries. We take the time to understand your business and goals before working with you to identify pricing that works for both parties.
To learn more about our appointment-setting services, contact us today.
To get a better understanding of what your cost and return on investment (ROI) would be depending on your industry, successful conversions, and budget, check out the calculator below.
B2B/B2C lead generation that sees your business through
Lead-Generation and Appointment-Setting Pricing FAQs
A: Lead generation pricing models are usually referred to as Cost Per Lead, or CPL, a widespread form of performance-based online advertising.
This payment model allows advertisers to make bids based on the number of business leads generated by their offer. CPL can also be seen as a metric to measure the efficiency of a business’s online marketing campaign. It indicates the return on your marketing investments in the form of generated B2B leads.
A: Our lead generation pricing varies depending on your industry, budget, the size of your company, and the goals you want to achieve. In general, we follow the typical pricing standards for each industry. To get a more specific quote on your pricing, get in touch with us.
A: Since we act as an acquisition partner to your company, we are one of the few marketers who can provide a guarantee on the number of appointments or leads you receive from our services.
Before you sign up, we will tell you how many appointments we can schedule per month in your industry and calculate the estimated cost per appointment.
A: Typically, our appointment acquisition cost can range between $400 to $600. However, depending on your target audience, value proposition, and industry, this number can be higher or lower. Get in touch to discuss what the cost might look like for your business.
A: Unlike typically outsourced lead generation agencies, Local Digital Buzz isn’t just here to get you leads and go away — we are an involved acquisition partner to your business.
When you work with us, we assign a team to your business that helps you formulate a unique methodology and select the right set of tools to achieve your goals. We always work within the budget and guarantee performance results.
A: We will assign an Account Manager who will report to you on our progress daily and weekly. Additionally, we will generate comprehensive marketing reports with deep insights into your campaign.
A: Our clients typically see their first leads or appointments coming in during the 1st week of partnership. However, this can vary depending on the client, with some appointments only appearing during the 2nd week.
A: For us, qualified leads or appointments are the meetings that happen with prospects who mirror your Ideal Customer Profile perfectly, are the right decision-makers, and are interested in your services/products.
We cannot guarantee that they will make a purchase or sign up for your service immediately, but they will be leads who have a serious chance of engaging with your product offering.
A: We have access to hundreds of open data sources like Google, Glassdoor, Xing, LinkedIn, Crunchbase, D&B, and more that we use to pull data and find qualified leads.
Each potential lead we pull is verified with our research team and is guaranteed to be 100% fresh, up to date, and matching your Ideal Customer Profile.
A: Our unique and efficient onboarding process allows our clients to kick off with a bang so their process can get started as quickly as possible. From the initial call to launching your campaign, our onboarding process takes around 5 days.
In general, it takes about 5 hours of our clients’ time and 2 calls to get our team up to speed with your value proposition and ideal customer profile.